Fundamental Meta Ads Course (Module 1) - Care Mentorship Program

FRUSTRATED WITH ADS THAT DON’T WORK?

Ads that don’t perform aren’t just disappointing; they can drain your budget and shake your confidence.

Maybe you’ve faced these challenges:

Ads with no clicks or engagement.
Worries about account restrictions or errors.
Running ads feels like a big risk.
Trial-and-error marketing is exhausting.

The truth is, successful advertising isn’t just about creating flashy content.
It’s about having a system—a thoughtful approach that aligns your goals with the tools and data available.

That’s where most businesses get stuck.
But here’s the good news: You don’t have to figure it all out on your own.

Elevate Your Social Media Marketing Career with Meta

Ready to take your social media skills to the next level? This certification program, created by Meta (formerly Facebook), covers the essentials: social media strategy, content creation, analytics, and advertising. You’ll also get hands-on with powerful tools—including GenAI—to engage audiences and drive real business results.

Introducing CARE Workshops by MMIO

This isn’t your typical workshop. It’s a 2-day in-person training where we’ll dive into hands-on work, not just theory.

Enroll Now

What are Meta Ads?

Meta Ads are paid advertisements that run across Meta platforms such as Facebook, Instagram, Messenger, and the Audience Network. These ads allow businesses to reach highly targeted audiences based on demographics, interests, and online behavior.

Unlike traditional advertising, Meta Ads use machine learning and data signals to optimize performance and deliver better results over time.

Key Benefits of Meta Ads:
1. Precise audience targeting
2. Scalable campaign performance
3. Multiple ad formats (image, video, carousel, reels)
4. Full-funnel marketing capability from awareness to conversion

HERE’S WHAT WE’LL COVER

Practical Strategies, Tools, and Techniques to Make Your Ads Deliver Real Results

How to create ads that speak directly to your audience—no nonsense, just clarity.

Techniques to scale campaigns step by step, so you’re not taking unnecessary risks.

Ways to save time by using AI tools that simplify targeting, writing, and optimizing ads.

Methods to turn advertising spend into real growth for your business.

It’s not about “secret” tricks or jargon. It’s about focusing on what works and applying it in a way that’s tailored to you.

WHY THIS WORKSHOP STANDS OUT

Our approach is built for business owners who need more than just surface-level insights. This program is led by Shirwin E. De Torres and James Rafael Duat, seasoned Meta advertising experts who have helped countless businesses turn ad spend into measurable success.

WHAT MAKES IT UNIQUE

✅You’ll learn from real-world examples, not textbook theories.

✅You’ll work on live campaigns during the workshop, so you leave with tangible results.

✅You’ll gain access to strategies like brand marketing, direct response and split testing that are practical and actionable.

WHAT YOU’LL TAKE AWAY

After this workshop, you won’t just feel better about running ads—you’ll know what to do. You’ll have the tools and confidence to:

✅Spend smarter and stop wasting money on guesswork.

✅Reach people who actually care about what you’re offering.

✅Make decisions based on data, not hope or gut-feeling.

Event Details:

May 8 and 9, 2026 (Friday and Saturday)
Workshop starts at 9:00 AM and will run until 5:00 PM
WRKSPCE PIONEER - 3rd Floor, HMR Trading Haus, Pioneer corner Reliance St, Mandaluyong, Metro Manila, 1554
Lunch and Snacks for 2 Days are included in the amount that you will pay.
You will get 4 Months of FREE access to our Omni Channel Marketing Tool worth 10,000 pesos.
Access to our Online Learning Platform and Community

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Stay tuned for the next training schedule!

Who This Program is Perfect for

Designed for aspiring social media marketers, freelancers, small business owners, and marketing professionals. Whether in retail, tech, entertainment, or non-profits, this certification helps you grow in the fast-changing social media industry.

Earn a Certificate That Employers Notice

Complete the program and get a professional certificate from Meta, recognized worldwide in social media marketing. Add it to your LinkedIn, CV, or online job profile to stand out and show employers you’re job-ready.
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Certification

Upon successful completion of the program, participants will be awarded “Certificate of Completion” by Care Workshops by Marketing Master IO.

This program promises not just to educate but also to transform, equipping you with the latest Meta marketing tools and strategies needed to succeed in the fast-paced world of marketing.

Upon successful completion of the Care Workshops by Marketing Master IO, you will be awarded an official Transcript of Records.

This document serves as a meticulous record of your learning journey, detailing the individual modules, skills, and competencies you have successfully completed throughout the mentorship. More than just a certificate, the transcript reflects your dedication to structured learning and continuous professional growth.

The Transcript of Records is designed to be an indispensable asset in your career portfolio—providing tangible evidence of your acquired knowledge, enhanced capabilities, and readiness to apply industry best practices. Whether advancing in your current role, pursuing new opportunities, or showcasing your qualifications to potential employers or partners, this transcript demonstrates your unwavering commitment to lifelong learning and career excellence.

Through the Insert Care Mentorship Program, Marketing Master IO not only equips you with practical skills and insights but also empowers you with credentials that carry weight in professional and academic contexts alike.

Value Add Ons

Aside from the valuable learnings you’ll gain throughout the program, you’ll also enjoy the following inclusions:

Access to pre-recorded online lessons for continued learning and review at your own pace.
Exclusive use of a Chatbot Automation Tool for four (4) months to help you apply automation in real-world scenarios.
Community and networking opportunities with fellow participants and industry professionals.
Comprehensive course modules or printed materials for easy reference and note-taking.
Ads Calculator and Funnel Simulator to visualize lead to purchase flow and calculate ROAS.

Learning Notes

Unlock the secrets to successful Meta ad campaigns by downloading our free eBook, packed with exclusive lessons from our expert-led workshop and training sessions. Don't miss out on this opportunity to elevate your advertising skills and drive better results for your business!

Worksheet

FREE Marketing Tool

Enjoy 4 months of free access to our Omni-Channel Marketing Tool, designed to help you manage and automate your campaigns across platforms like Meta, Google, and WhatsApp—all in one place. Streamline your marketing efforts, track performance in real time, and optimize results effortlessly. Experience how unified marketing automation can elevate your brand’s reach and ROI.

Ad Performance & Funnel Simulator

The Ad Performance & Funnel Simulator helps you forecast campaign results before spending on ads by visualizing how budget, audience, and conversion rates affect outcomes. It enables data-driven decisions by simulating each stage of your marketing funnel to identify opportunities and optimize ROI. With this tool, you can confidently plan, test, and refine your strategies for maximum advertising efficiency.

On-Demand Learning Tool

Get free access to our On-Demand Learning Tool, giving you the flexibility to learn anytime, anywhere. Explore curated lessons, tutorials, and marketing resources at your own pace. Empower yourself with practical knowledge designed to help you master digital marketing tools and strategies effectively.

Meet your Mentors

Meta Certified Media Buying Professionals, Top Industry Practioners

Colin P. Marcelino, Founder and Chief Executive Officer of Marketing Master IO,

a company recognized as a certified Meta Business Partner. Colin is a certified Meta Media Buying Professional who has helped hundreds of business owners and entrepreneurs. He’s also guided thousands of Filipinos in social media to harness Facebook advertising, e-commerce, and digital marketing. Colin is known for his expertise in chatbot automation and Facebook advertising. Learn from his experience to grow your business online.

James Rafael Duat is a Meta Certified Media Buying Professional with extensive experience managing clients across service-based businesses and e-commerce. A passionate Marketing Management graduate, James excels in Digital Marketing, Graphic Design, and Strategic Marketing.

As a dynamic public speaker, content creator, and digital marketer, he brings a wealth of expertise in marketing communications, business strategy, and public relations. With a proven track record of delivering impactful results, James continues to inspire and drive success for his clients and audiences alike.

Shirwin E. De Torres. Shirwin is a Certified Professional Marketer (CPM-Phil) and a Registered Professional Marketer (RMP). He is a Meta Certified Media Buyer and a recognized Meta Ads Trainer and Coach. Shirwin manage various digital accounts that bring expertise in media buying, graphic and web design, and SEO-SEM strategies.

His extensive experience and passion for digital marketing have helped countless individuals and businesses optimize their online presence. Learn from Shirwin’s diverse skill set to elevate your business and thrive in the digital landscape.

WHAT YOU’LL LEARN AND ACHIEVE OVER TWO DAYS

A Practical, Step-by-Step Guide to Facebook and Instagram Ads.

Objective: Build a solid base—learn to reach the right people, set up your account, and create effective ads.

9:00 AM – 9:30 AM: Check-In Grab some coffee, find your seat, and meet others joining the session.
9:30 AM – 11:00 AM: Intro to Facebook Ads We’ll break down what Facebook/META ads are and how they can help you connect with your audience and grow your brand.
11:00 AM – 11:15 AM: Quick Break
11:15 AM – 12:45 PM: Finding Your Audience Dive into the different types of audiences you can target, and explore strategies like reaching new people, reconnecting with old leads, and getting fast responses from potential customers.
12:45 PM – 1:45 PM: Lunch Take a break, share a meal, and chat with other attendees.
1:45 PM – 3:15 PM: Starting Out with Ads This is the hands-on part. We’ll walk you through setting up your ad account, picking the right goals, and making sure your ads follow META’s rules.
3:15 PM – 3:30 PM: Quick Break
3:30 PM – 5:00 PM: Making Ads That Work Learn how to write ads that grab attention, use simple tools to automate tasks, and set up chatbots to handle inquiries smoothly.

Objective: Go beyond the basics—learn advanced strategies, analyze performance, and optimize your campaigns for better results.

9:00 AM – 10:30 AM: Sharpening Ad Strategies We’ll cover more detailed ways to target people, test what works best, and make adjustments for better performance.
10:30 AM – 10:45 AM: Quick Break
10:45 AM – 12:15 PM: Understanding Metrics Get to know the numbers that matter. We’ll show you how to read data, spot trends, and use what you find to improve your ads.
12:15 PM – 1:15 PM: Lunch Time to relax and share ideas with others over a meal.
1:15 PM – 2:45 PM: Expanding Your Reach Learn how to make your campaigns bigger without wasting money and how to customize your audience for better targeting.
2:45 PM – 3:00 PM: Short Pause
3:00 PM – 4:30 PM: Using Pixels and Tools We’ll teach you how to set up tracking pixels, make the most of audience tools, and link it all together with META Pixel.
4:30 PM – 5:00 PM: Wrap-Up and Certification Ask any final questions, and take your certificate with pride as a reminder of all the valuable skills you’ve gained.

RESERVE YOUR SEAT NOW

Space is limited to ensure everyone gets the attention they need. Register early to to avail the Early-bird price and enjoy added benefits like free meals, exclusive course access, and four months of chatbot automation for your business.

Don’t wait too long—or you’ll run out of seats. If you’re ready to take control of your advertising, this is your chance.

Click below to secure your seat and start making ads that actually deliver results.

Our Students Feedback

Refund and Rescheduling Policy

Eligibility for Refund or Rescheduling
Participants may request either a refund or a reschedule at least seven (7) calendar days before the scheduled workshop date.
Rescheduling Limit
Each participant is allowed to reschedule only once.
No Refund After Rescheduling
Once a participant has rescheduled to another batch, the registration becomes non-refundable under any circumstances.
Requests Within 7 Days of Workshop
Requests for refund or rescheduling made less than seven (7) calendar days before the workshop will not be accepted.

care WORKSHOPS program by mmio

Disclaimer:
The ‘Care Workshops Program’ by Marketing Master IO is dedicated to providing participants with high-quality education and actionable tools aimed at improving their entrepreneurial and marketing competencies. We offer insights into strategies and methods that have proven to be successful for others, but we do not guarantee any specific outcomes related to your earnings or financial success as a result of our program.

Your unique results and profits are directly impacted by a range of factors, including individual abilities, business experience, level of effort, and the economic environment within your particular sector.

No two people’s successes are the same, being significantly shaped by their own diligence, passion, purpose, and persistence. The world of business involves a degree of risk, and investing time and capital comes with the possibility of not seeing a return, and there is no certainty of making a profit as a participant in the ‘Care Workshops Program’. It should be noted that the testimonials and examples featured are not representative of the outcomes that every attendee can expect, and shouldn’t be seen as guarantees of your potential success.

Our workshops content is provided without any implied warranty and should be considered purely educational. Strategies and advice presented during the program are designed as a starting point for your independent analysis and customization to fit your unique business situation.

By engaging with our site and enrolling in ‘Care Workshops Program’, you’re acknowledging that you have fully understood this disclaimer and accept that you’re legally bound by its terms and conditions.

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