days day
hours hour
minutes minute
seconds second
Objective: Master how Meta measures results, delivers ads, and how to test campaigns effectively.
9:00 AM – 9:30 AM: Check-In & Welcome
Coffee, networking, setting expectations.
9:30 AM – 11:00 AM: Attribution & Reporting Deep Dive
1-Day vs 7-Day Click-Through
Engaged View (video-specific)
View-Through Attribution (None & 1-Day)
How attribution impacts optimization & scaling decisions
11:00 AM – 11:15 AM: Quick Break
11:15 AM – 12:45 PM: Buying Types & Bid Strategies
Auction vs Reservation Buying Types
Bid Strategies Explained: Highest Volume, Highest Value, Cost per Result Goal, ROAS Goal, Bid Cap
Formula for calculating Total Value
12:45 PM – 1:45 PM: Lunch
1:45 PM – 3:15 PM: Campaign Testing Methods
How to properly test campaigns
A/B testing frameworks
Audience overlap: why it matters & how to avoid it
3:15 PM – 3:30 PM: Quick Break
3:30 PM – 5:00 PM: Practical Lab: Testing in Action
Live simulation: setting up test campaigns, reading early signals, fail-fast vs. scale-fast decisions.
Objective: Learn advanced data setups and efficient campaign management practices.
9:00 AM – 9:15 AM: Day 1 Recap & Q&A
9:15 AM – 10:45 AM: Data Sources & Tracking
Different data sources in Meta
In-depth: Conversions API & Meta Pixel
Event setups, firing, testing methods
Ways to install Meta Pixel & troubleshoot
10:45 AM – 11:00 AM: Quick Break
11:00 AM – 12:30 PM: Campaign Management Best Practices
Fail Fast Principle in real-world campaigns
Identifying winning products/services
Do’s and Don’ts of campaign management
12:30 PM – 1:30 PM: Lunch
1:30 PM – 3:00 PM: Automated Rules
How to use automated rules
Best conditions & triggers for scaling/protection
Limits of automation in Meta Ads
3:00 PM – 3:15 PM: Quick Break
3:15 PM – 5:00 PM: Practical Lab: Data + Automation
Hands-on: configuring Pixel + CAPI setups, and building automated rules for campaign safety & efficiency.
Objective: Unlock growth strategies and leverage advanced creative and AI-driven research.
9:00 AM – 9:15 AM: Day 2 Recap & Q&A
9:15 AM – 10:45 AM: Scaling Strategies
Horizontal vs Vertical scaling
Linear vs Compounded scaling
Knowing when to scale vs when to reset
10:45 AM – 11:00 AM: Quick Break
11:00 AM – 12:30 PM: Advantage Catalog Ads
Creating catalog ads step by step
Use cases & best practices
Commerce Manager essentials
12:30 PM – 1:30 PM: Lunch
1:30 PM – 3:00 PM: Creative Strategies for Performance
Ad creative formats that drive results
Iteration frameworks for testing & scaling creative
Case examples of high-performing creatives
3:00 PM – 3:15 PM: Quick Break
3:15 PM – 4:30 PM: Audience Research & AI-Driven Targeting
Using AI tools for audience insights
Lead generation best practices
Workflow automation for audience nurturing
4:30 PM – 5:00 PM: Final Wrap-Up & Action Plan
Key takeaways, Q&A, certificates, and next steps for campaign mastery.
Upon successful completion of the program, participants will be awarded “Certificate of Completion” by Care Workshops by Marketing Master IO.
This program promises not just to educate but also to transform, equipping you with the latest Meta marketing tools and strategies needed to succeed in the fast-paced world of marketing.
